Monitor Your Brand

It's nice to be back! After sometime, I realized that I have to feed this blog. While it has most of what you can find in the web, I would still want to share some SEO stuffs that I usually do.

For this post, I would like to share the list of free tools that you can use to monitor your brand or company name. Remember that you cannot please every body and so you can start expecting some degrading comments from selected individuals. You also have competitors and they might be doing some black propaganda on your reputation as well.

While you can never stop the spread of bad words about you, you can still monitor and take necessary action if you are on the loop. By monitoring your brand name on the web, you can compete and defend your brand with your eyes wide open. This is not more of a prevention but getting ready before such bad things take your site into a devastating state.

There are lots of tools that you can use but they're basically the same. I bet you don't want to be flooded with hundreds of tools and become paranoid of what you can find. Think about it. Not all bad publicity can harm your site - sometimes, it gives you a favor. You can also optimize other good posts about your site. That's about taking advantage of it.

So... here are my personal and top picks:

all you have to do is set these alerts on your email and start filtering.
google.com/alerts - for google
alerts.yahoo.com - for yahoo

http://boardtracker.com/ - for forums
http://keotag.com - for social media
http://search.twitter.com/ - twitter
http://www.backtype.com/ - comments

Keep in mind that brand monitoring is one of the most important means to be aware of what the rest of the web if telling about you. And I'm pretty sure that you don't want to be the last person to know about it.